How to Use Smart Autoplay™ to Boost Your Sales Video

With VTurb's Autoplay, your video starts automatically, attracting more people to watch it! If the browser blocks Autoplay, don't worry—VTurb starts the video without sound and displays a message to encourage the user to click.

Additionally, you can choose which part of your video will appear in the Autoplay background!

This way, you ensure that more and more people will hit play on your video!

And now that you understand how Autoplay works, how about learning to set it up? Let’s go! 🚀

Setting Up Autoplay with Ease

Step 1: Choose Your Autoplay

Choose between a ready-made Template or create something unique with the "Custom" option. Most people use the same layout, but we recommend something that’s truly yours: Upload images and GIFs up to 10 MB to personalize even further. After selecting, give your Autoplay a name.



Tip: Try connecting your Autoplay text with the hook of your VSL to create a bigger impact.

We recommend a size of 1280 x 720, but feel free to adjust it according to your page.

Step 2: Positioning Your Autoplay

Explore the ease of drag-and-drop to position your layout within the Player. With the "Custom" option, adjust the size and rotation to achieve the perfect setup.

Step 3: Adjusting Color and Opacity

Add a magical touch to your Autoplay! Adjust the color and opacity to match your style, making the Autoplay color lighter or darker to perfectly fit the look of your page.

Changing the Text Color and the Background Color

To change the text color within the Autoplay, select a template in the dashboard and click on "Text Color."

Then, simply choose the desired color for your text. If you want to adjust the opacity, click on the marker indicated by the red arrow, as shown in the image below:

To modify the background color of the Autoplay, simply click on "Background Color".

Then, choose the desired color for the background. To adjust the opacity, simply click on the arrow, as indicated in the image below:



IMPORTANT TIP: Make sure the contrast between the colors and the opacity allows for comfortable reading, as shown in the example below:

Background Video: Customize your display!

Choose which part of your video will appear in the Autoplay! Select the desired time for attention-grabbing and intriguing scenes, as this directly impacts your Play Rate.

To do this, drag the markers in "Set Timing" to choose the part you want as the background and click on "Create" at the top of the screen.

Using a different background video

If you prefer, you can choose to select a different background video. Simply check the "Change background video" option and choose a new video.

By checking this option, a window will open for you to choose the new video you want. Select it and adjust the markers to set the timestamp you want to display as the background of your video. Click "Create" and you're done!

Automatic Autoplay Test

After inserting an Autoplay in the VTurb panel, the "Configure Autoplay Test" button will appear.

The purpose of the Test is to test 2 or more Autoplays and/or background videos and automatically select the one that shows the highest conversion.

To do this, add your video to your sales page! The Test needs your traffic to test the best Autoplay version for your audience.



Attention: The Test only works with Conversion Tracking enabled. Click here to learn how to activate it!

Creating the Automatic Test

By clicking on "Configure Autoplay Test," you can add more versions of Autoplay to perform an Automatic Test between them.
You can also test different background videos, meaning you can use the same Autoplay with different background videos to see which one is converting better.

Once that's done, click on "Start Test" to begin.

Test Status

When you start the test, VTurb collects data and displays a progress table for your tracking.
The data includes the following:

Autoplay: This section will display the name you gave to each Autoplay.

Unique Views: This section will show the number of unique views.

Play Rate: The ratio between people who accessed your page and those who played your video.

Retention at Pitch: Here you'll find the % of retention at the moment of the Pitch.

Conversions: The number of sales each Autoplay generated.

Conversion Rate: The % of people who converted in each test version.

Revenue: How much money you earned from each test variable.

During the Test, versions considered "losers" are eliminated and displayed in gray in the table. This way, we ensure that you don't continue driving traffic to an Autoplay that is considered ineffective for your audience and has already been discarded.

Ending the Test

You can manually end the test at any time, but we recommend waiting until VTurb defines the winning version.

The test is automatically closed when VTurb identifies a statistically significant winner, displaying the winning Autoplay as active and a success message on your dashboard:
"Congratulations, you increased your conversions by X%!"

Important: Automatic Video Control!

If you are using a pre-sales page to guide your audience to the page with your VSL, your video can start playing automatically, even before the play button is clicked!

This happens because most browsers block Autoplay, requiring a "user interaction" to start the video playback. When the user enters the redirect page that leads to the video page, the browser receives the necessary interaction, causing the video to start automatically.

To avoid this, one solution is to use different domains for the two pages!

Attention: There is no need to modify the video code on your page when making edits in the VTurb dashboard. Just reload your page and, if necessary, clear the cache to view the video with the new edits!

We are available in the chat for any questions that may come up!

Updated on: 12/20/2024