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Using Mini-Hooks™ to Boost Your Sales Video

Using Mini-Hooks™ to Boost Your Sales Video

💡 And remember, you can dive deeper into this content with the Mini-Course "Optimizing Your Sales Video" by João Campos. Just head to the Help section in your dashboard and click on "Secrets of Scaling!”

What's the Mini-Hook™ and How Does It Work?

Mini-Hooks™ are messages you place at drop-off points in your VSL to try and prevent that drop-off, thereby increasing viewer retention.

💡 We recommend dimensions of 1000 x 100 (at a 600px resolution), but it might be worthwhile to experiment to see what fits best for your page.

The copy for these messages typically teases some valuable upcoming content, sparking curiosity.

Below is an example of a Mini-Hook™ used during the lead of a rejuvenation VSL. It stays on screen for about 10 seconds. This very example is shown in our tutorial at the end of this article.

2. Setting Up Your Mini-Hook™

On your video, click Edit → Mini-Hooks™ → Add Mini-Hook™

Then, upload the file (image or GIF) you want to use. Name your Mini-Hook™, and set the start and end times for its appearance. Finally, hit save.

Example: If you want the file to appear 10 minutes into the video and remain for 7 seconds, input times 10:00 and 10:07 for "this Mini-Hook™ will appear at:" and "this Mini-Hook will disappear at:" respectively.

To make things even easier, we also have a video tutorial to help you create Mini-Hooks™ in Canva and configure them in VTurb:

Creating on Canva:

💡Important: No need to dive into your video's code when making edits in the VTurb panel. Just refresh your page and perhaps clear the cache to see your video with the new tweaks.

Make the most of our new feature! And if you have any questions, we're just a chat away!

Updated on: 11/27/2023

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