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Conversion Tracking

Conversion Tracking is an essential feature for monitoring your VSL's performance and improving your conversion rates.
In this article, we will teach you how to set up this feature step by step, ensuring you have full control over the sales generated through your videos hosted on VTurb.

If you have already set it up and are experiencing issues with tracking, you should refer to the article: My conversion tracking isn’t working. How can I fix it?

How to set up Conversion Tracking?

1. Accessing Conversion Tracking

In the main menu of your VTurb account, click on "Settings" and then click on "Conversion Tracking".

You will be directed to an initial screen. If this is your first time accessing it, no platform will be configured.

2. Choosing the Platforms

Select the platforms you want to integrate. You can choose up to 4 platforms in total.

You can integrate with the platforms below:

At the end of this article, we will explain how to insert the webhook into each of the platforms listed above!

If you reach the limit of 4 platforms and wish to switch, deselect one already chosen and select another.

3. Setting up the Parameters

After selecting the platforms, configure the necessary parameters for each of them.

Each one has its specific parameters (src, sck, sid, subid, vtid, xcod, and so on...).

What Are Tracking Parameters?

Tracking parameters are fields used to carry information between the page where the video is published, the checkout, and the sales platform.

In VTurb Conversion Tracking, the selected parameter is used to carry the Conversion Key, a unique identifier generated by VTurb to connect a visitor’s interaction with a future sale.

Here is an example:

https://checkout.example.com/product?src=v3_bff0a123...

In this example:

src is the name of the parameter selected for the integration;
v3_bff0a123... represents the Conversion Key generated by VTurb.

The parameter name may vary depending on the platform being used. Therefore, the same information can be sent in different ways, such as:

?src=v3_bff0a123...
?sid=v3_bff0a123...
?xcod=v3_bff0a123...
?sub1=v3_bff0a123...

The examples above represent alternative configurations. This does not mean that all these parameters will be added to the link at the same time.

VTurb only inserts the Conversion Key, whose value begins with v3_, into the parameter selected during setup. What changes between integrations is the name of the parameter used to carry this information.

When the visitor clicks the purchase button, the Conversion Key is sent to the checkout. After the sale is completed, the platform sends this information to the VTurb webhook, allowing the conversion to be linked to the visitor’s original interaction with the video.

Before selecting a parameter:

check which parameter is supported by the integrated platform;
make sure it is not already being used to carry other information in your funnel;
do not manually change or replace the value that begins with v3_;
follow the instructions in the specific article for your platform to complete the integration.

If you use RedTrack, you must select one of the additional parameters, ranging from sub1 to sub20.

4. Viewing and Finalizing the Integration

On the next screen, you will see:

The selected platforms.
The status of each one as "Waiting for 1st sale". This status will change to "Integrated" after the first sale is recorded.

Copy the webhook link generated for each platform and paste it into the configuration of the corresponding platform.

5. Editing Settings

You can edit the selected platforms at any time by clicking on "Edit Platforms".
To remove a platform, click the three-dot menu next to the platform's name and select "Remove Platform".

6. Impact on Analytics

After activating conversion tracking, the conversions, conversion rate, and revenue metrics will be automatically displayed on your Analytics dashboard.

Both the individual Analytics of your videos, as well as A/B Tests and Feature Tests, will display the conversion metrics.

You can hide these metrics at any time by clicking on "View Metrics".

7. Automatic Tests

Now that you have Conversion Tracking activated, you can run automated tests based on conversions!
To do this, enable Autoplay, Headlines, and Turbo tests to discover which version converts the most.
By clicking the links above, you can learn how to set up the tests in less than 2 minutes!

How to integrate with your Sales Platform?

Below, learn where you should place the VTurb webhook on your specific sales platform.

Assiny
Braip
Buygoods (Advertiser)
Buygoods (Affiliate)
CartPanda (Advertiser)
Cartpanda (Affiliate/Afiliado)
Clickbank
Clickfunnels
Digistore24
DigitalGuru
Everflow
Greenn
HighLevel
Hotmart
Hubla
Kirvano
Kiwify
OnProfit
PayT
PerfectPay
RedTrack
Systeme
Ticto
Yampi
YouShop

If you’d like to integrate VTurb with an automation platform, here are some specific articles:

N8N
Make
Zapier

Updated on: 07/22/2026

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