How to Use URL Parameters in VTurb?

What Are URL Parameters?

URL parameters are codes that you add to a link to track information about who clicked on it. In this article, we will teach you how to add parameters in Meta Ads and, if needed, outside of it as well. Among the various types of URL parameters, UTMs are the most commonly used for tracking digital marketing campaigns. Due to their importance and widespread use, we will focus on them below.

What Are UTMs?

UTMs are a specific type of parameter, short for 'Urchin Tracking Module,' consisting of five URL variants that can be used to track traffic in detail.

Why Use UTMs?

UTMs help you monitor every step of a campaign, from the click to the conversion, through the parameters of the Urchin Tracking Module (UTM). This protocol enables efficient control and tracking of your campaign and website performance.

Advantages of Using UTMs:

• Track the origin of links on social media, blogs, paid or organic traffic.
• Understand which campaigns are working across all layers.
• Monitor all traffic, from the user's click to the final conversion.
• It is the standard protocol integrated into major traffic and analytics tools.

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How to Add UTMs to Your URL in Meta Ads

During ad editing, in the tracking section, follow these steps:

Step 1: Campaign Source

Define where the traffic is coming from (website, Facebook, Google, etc.).

This parameter is mandatory and will be added to the URL as: utm_source.

Example: utm_source=facebook

Step 2: Campaign Medium

Medium: Indicate how the traffic is arriving (social, email, CPC).

This parameter is mandatory and will be added to the URL as: utm_medium.

You can provide more details about the link within utm_source, describing the type of link.

Example: utm_medium=cpc

Step 3: Campaign Name

Choose a name to identify the campaign (e.g., Christmas, Digital Unlock).

This parameter is mandatory and will be added to the URL as: utm_campaign.

Example: utm_campaign={{campaign.name}}

Step 4: Campaign Content

Identify the creative or ad clicked. This parameter is optional and can be used to specify which element of the medium (utm_medium) was clicked.

Example: utm_content={{ad.name}}

Step 5: Campaign Term

To add the campaign term, follow these steps:

1. Click on "Add Parameter."

2. On the left side, under "Parameter Name", enter: utm_term.

3. On the right side, under "Value", enter: {{adset.name}}.

The campaign term will define the audience of your campaign or ad set.

Example: utm_term={{adset.name}}

Step 6: Preview and Apply Parameters

After filling in all fields, you will see a preview of the parameters in the "Parameter Preview" section.

Check if everything is correct and click Apply. Your URL will be configured correctly with the parameters.

All set! Now your campaigns will be much more organized and easier to monitor using UTMs.

How to Set Up UTMs with Utmify

1. Access your Utmify account

• In your Utmify dashboard, click on the “Integrations” tab.
• Select the “UTMs” option and click “Copy” to copy the recommended UTM code for your sales platform.

2. Choose the ideal UTM code for your platform

• You can view the ready-to-use and updated codes directly in this article

3. Access Meta Ads Manager

• Log in to Ads Manager and go to the ad level.
• Click Edit on the ad you want to configure.

4. Fill in the URL Parameters field

• Under Destination, enter only the URL of your sales page (without parameters).
• Then, locate the “URL Parameters” field and paste the UTM code copied from Utmify.

Do not manually install GTM in your page’s code. Instead, install the Site Kit by Google plugin and configure GTM through it. This will ensure there are no conflicts with the Utmify script.

Incorrect use of both tools can cause duplicated audio, ghost clicks, inaccurate views, and extra plays, which directly impact your Analytics data and your billing.

Facing duplicated audio issues? We have 2 solutions.

1. Using the Site Kit by Google plugin:

Follow the step-by-step in this full tutorial explaining how to fix conflicts between Utmify and Google Tag Manager.

Tutorial: Fixing duplicated audio conflicts with GTM + Utmify

https://drive.google.com/file/d/1njQV3NJ-kxZyLY91e1AKQ2vflc9r5Waw/view?usp=drive_link

2. Duplicated audio on pages that do not support plugins (Site Kit by Google)

If you cannot install the Site Kit by Google plugin, the alternative is to add two attributes to your Utmify code.

Just find your original code, which should look like this:

<script
  src="https://cdn.utmify.com.br/scripts/utms/latest.js"
  data-utmify-prevent-xcod-sck
  data-utmify-prevent-subids
  async
  defer
></script>

• Then, insert the two new attributes data-utmify-ignore-retry and data-utmify-ignore-iframe. It will look like this:

<script
  src="https://cdn.utmify.com.br/scripts/utms/latest.js"
  data-utmify-prevent-xcod-sck
  data-utmify-prevent-subids
  data-utmify-ignore-retry
  data-utmify-ignore-iframe
  async
  defer
></script>

And that’s it! Save and publish your code again on your page.

Learn how to track UTMs within the VTurb panel by clicking here! If you have any questions or need help configuring your parameters, contact our support team.

Updated on: 07/04/2025