Leveraging Analytics Data to Fine-tune Your VSL

How can you harness the power of Analytics to refine your VSL?

In this piece, we'll unpack how Analytics can be your secret weapon to supercharge that VSL and boost those sales! And guess what? We've got a nifty graph that piqued our interest to illustrate the point.



Check out the graph below. See that sharp drop in VSL retention around the 14-minute mark? That's exactly when the video revealed the name of the plant used in the product:

Chances are, viewers hit pause to maybe do a quick Google search about the plant or perhaps they felt they got the scoop they needed, tuning out before the sales pitch even began.

And yup, there's another dip around the 28-minute mark – a typical pattern when rolling out the sales offer:




Now, a little heads up. It's pretty standard to see some initial drop-off, with folks checking out early in the VSL. But if you peek at the very start, that first-minute drop is pretty darn steep. That's a cue to give that opening segment a closer look. After all, it's your first hello to the audience – gotta make it snappy to keep them on board.

Strategies to Patch up those Retention Dips

Spot a dip? No stress. Here are some plays to up your VSL game:

Tweak the Script: That 14-minute drop? A little rewrite might just be the charm to keep viewers locked in and glued to the screen.
Strategic Tools: Consider tools like ThumbSniper™, and yep, Hooks and Mini-Hooks too. Set them up at just the right moments in the video, working wonders for viewer retention and engagement.

Bottom line? Analytics is like your backstage pass, giving you a goldmine of insights. Tweak your content, player, video, or sales pitch, and watch those conversions soar!

Keep your eyes peeled for more from us. And if you're ever in a jam or just curious, drop us a line in chat!

Updated on: 10/17/2023