This article is intended to help you verify whether conversion tracking was set up correctly and identify possible issues with sending or returning the required parameters so VTurb can register the conversion.

How to check if I configured the tracking correctly

1. The complete tracking setup guide (step by step) is available in this article: Available at this link.
2. At the end of the article, you will find the list of all native integrated platforms and the specific step-by-step instructions for each one.
3. If your platform is not listed in that final section, you can contact us via chat and we will guide you (chat link here, add link). Click here.

I checked the setup, but the conversion still isn’t being recorded

Before we begin, let’s understand what the Conversion Key is:

The conversion key is a code automatically generated by VTurb to identify the source of a conversion.

When someone clicks the button on your VSL, this code is sent through the URL to the checkout page. Then, at the time of purchase, that same code needs to be returned so VTurb can correctly recognize the conversion.

You do not need to memorize or fully understand every detail of this code. The most important thing to know is that:

• It is automatically generated by VTurb
• It identifies the interaction made on the video
• It needs to be sent through the URL
• It also needs to return in the webhook or sales report

Example of a Conversion Key

Parameter=v3_f3fbcd0b-c952-476b-add9-e44017988ddb_69a8780f0643d76d7d2b7c77_0_h-1_s-1

The parameter is defined when you configure conversion tracking. See the section "How to check if I configured the tracking correctly".

First step - Is our Conversion Key being passed through the URL?

After playing the VSL, when clicking the button, the destination URL should open with the conversion key in the parameters (along with the UTMs, if you are using them).

How to verify:

1. Open your page/VSL normally.
2. Play the VSL (if your button appears with a delay, wait for it to be released).
3. Click the purchase/action button on your page.
4. As soon as the page opens, check the address bar (URL) and confirm whether the parameter configured with the conversion key appears in the URL.

Example of URL key: v3_f3fbcd0b-c952-476b-add9-e44017988ddb_69a8780f0643d76d7d2b7c77_0_h-1_s-1

Note: In this case, there are two tracking keys in the URL because the account being used has two conversion tracking setups configured.

5. If it is not being passed, you can contact us via chat and we will check it for you. Click here.

Second step - Are the parameters being returned by the platform?

Even if the conversion key appears correctly in the checkout URL, tracking will only work if the sales platform also returns that parameter in the sales webhook.

In other words: besides receiving the key, the platform also needs to send back that same information when the purchase is approved.

How to verify:

1. Access the webhook payload data from your sales platform or a sales report that contains the conversion key. If you do not know how to find this information, contact your sales platform’s support team for guidance.
2. Look for the parameters received in the purchase within the JSON content.
3. Confirm that the conversion key is complete, with no truncation, changes, or missing characters. It must follow the same format as the example shown in the section "Before we begin, let’s understand what the Conversion Key is".

4. If it is not present in the JSON, contact your sales platform and report that the parameters are not being sent to VTurb.

5. If both of these checks are correct and tracking is still not working, contact our support team so we can review your case. Click here.

Updated on: 03/10/2026