What is Analytics?

VTurb's Analytics is a tool that provides data and graphs to track your sales video's metrics. It offers valuable insights to improve your strategies and personalize your audience's experience, boosting your results.

Key Metrics of Analytics

VTurb's Analytics provides a comprehensive view of essential metrics to track your sales video's performance and create strategies to optimize it. Here are some of them:

Views: Counts how many times the page with the player was loaded.

Unique Views: Shows how many different users viewed your page with the player. Note that one user can view it more than once, increasing the number of views.

Plays: Indicates how many times the video was started by users.

Unique Plays: Indicates how many unique users started the video. Similar to unique views, one user can start the video multiple times.

Engagement: Shows the average total engagement of the video. It's calculated by dividing the total time watched by the total number of plays multiplied by the total duration of the video.

Play Rate: Shows the percentage of unique plays compared to the number of unique views of the video.

Button Clicks: Records the total number of clicks on the checkout button.

Viewing Options on the Analytics Dashboard:

Retention: Here, you can filter the data to get more specific information on General Retention, Countries, Devices, Browsers, and Traffic Source!
The available chart helps visualize drop-off points over time and other relevant information:



General Retention: This chart offers an overview of metrics over time and is especially useful for understanding engagement and views.
Additionally, engagement and view metrics are displayed directly on the chart, making data analysis easier.



Countries: Check the metrics by country!



Devices: Check the metrics comparing Mobile vs. Desktop!



Browsers: Check the metrics comparing different Browsers!




New! Traffic Source: Check the metrics comparing where your leads came from!




Tip: You can also filter to view only the metrics that are important to you, and arrange them in your preferred order.





Summary: Offers a timeline chart summarizing key metrics (such as plays, play rate, views, engagement, and button clicks), providing a quick overview of the overall video performance over time.

Custom Metrics

Custom metrics allow users to create and monitor personalized metrics for specific analysis of video performance.

Benefits of Custom Metrics:

More control and power: Custom metrics give users greater control over the data they want to monitor. This allows them to focus on specific metrics of interest, such as initial retention, retention up to a certain point in the video, among others.

Detailed and personalized analysis: With custom metrics, users can conduct a more detailed and personalized analysis of video performance. This functionality is especially useful for advanced customers who want to track specific retention metrics over time.

How to Create a Custom Metric:

In the Retention tab, you can find the "Customize Metric" button.



Clicking this button allows you to define the name of the metric and the desired retention time:



For example, you can create a metric called "Lead Retention" to monitor the retention rate up to 3 minutes of the video. The result will appear as shown below:

Useful Information:

There is a total limit of 15 metrics that can be added, including the already available standard metrics.
After adding 7 custom metrics, it will not be possible to add more.
Metrics can be reordered and edited as needed.
It is possible to hide or 'unhide' custom metrics, but it is not possible to delete the standard metrics.

Reset Metrics

You can also reset your video's Analytics metrics if you want to start a new analysis!

If your video is participating in any Test (Turbo, Hook, or A/B Test), this option will not be available.

By doing this, Analytics will start counting new data from the next full hour.

For example: If you reset it at 12:19, the new data will be counted from 1 PM; If it is at 3:58 PM, the new count will start at 4 PM...

Important to remember that this is an irreversible action, but will not affect the play count for your Awards!

To reset your video's Analytics, click the icon indicated below:

VTurb Tips

View Recommendation: It is advisable to have at least 200 unique views before deeply analyzing the Analytics metrics. Before that, it is normal to observe fluctuations, as the data does not yet have sufficient statistical relevance.

Check Congruence: If your play rate is low, check if there is congruence between your ads and the landing page.

Headline Testing: Try different headlines above the video to increase curiosity and encourage viewers to start the VSL. Use the Hook™ to perform these tests.

Your opinion is important to us! If you have any suggestions for improvements, please share them with us. We are always open to hearing your ideas and working to continuously improve your experience with VTurb Analytics.

Updated on: 07/17/2024