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Using the Subtitles to Boost Your Sales Video

What are subtitles and how do they work

Subtitles are texts displayed on the screen that reproduce the spoken content of the video, allowing the viewer to follow the audio through reading.

They are essential for making the content more accessible, improving message comprehension, and allowing the video to be consumed even in sound-off environments.

In addition, the use of subtitles contributes to a better user experience, increases engagement, and can significantly improve video retention and completion rates, since it makes the content easier to follow in different contexts.

How to Create Subtitles

For captions to work properly in your video, the file must be in .VTT (WebVTT) format.

This is the most commonly used format for video player captions and allows text to be displayed in sync with the audio.

What is a VTT file?

A .vtt file is a text file that contains:

the spoken text
the exact start and end time for each caption

Note: You can create this file using third-party automatic captioning or conversion tools. In that case, just review the content and export it in .vtt format.

How to upload captions to your video

After downloading the VTT file to your computer, go to the Captions feature, click “Subtitle Upload”, and upload the caption file.

After uploading the caption file, you can edit the settings using these options (such as display, caption button, font size, alignment, and colors).

These options are located in the menu on the left side of the panel.

Display by default: Makes the subtitles appear automatically when the video starts;
Hide caption button: Hides the subtitle/caption (CC) button in the player, but the lead/user will still be able to turn subtitles on/off;
Font size: Adjusts the subtitle text size;
Alignment: Defines whether the text is aligned to the left, center, or right;
Text Color: Changes the subtitle font color;
Background Color: Changes the subtitle background color (the box behind the text).

Result

The captions will look like this:

Important: You don't need to modify the video code on your page when making edits in the VTurb panel. Just reload your page and, if necessary, clear the cache to see the video with the new edits!

Updated on: 02/26/2026

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