How to Use URL Parameters in VTurb?

What Are URL Parameters?

URL parameters are codes that you add to a link to track information about who clicked on it. In this article, we will teach you how to add parameters in Meta Ads and, if needed, outside of it as well. Among the various types of URL parameters, UTMs are the most commonly used for tracking digital marketing campaigns. Due to their importance and widespread use, we will focus on them below.

What Are UTMs?

UTMs are a specific type of parameter, short for 'Urchin Tracking Module,' consisting of five URL variants that can be used to track traffic in detail.

Why Use UTMs?

UTMs help you monitor every step of a campaign, from the click to the conversion, through the parameters of the Urchin Tracking Module (UTM). This protocol enables efficient control and tracking of your campaign and website performance.

Advantages of Using UTMs:

Track the origin of links on social media, blogs, paid or organic traffic.
Understand which campaigns are working across all layers.
Monitor all traffic, from the user's click to the final conversion.
It is the standard protocol integrated into major traffic and analytics tools.

How to Add UTMs to Your URL in Meta Ads

During ad editing, in the tracking section, follow these steps:

Step 1: Campaign Source

Define where the traffic is coming from (website, Facebook, Google, etc.).

This parameter is mandatory and will be added to the URL as: utm_source.

Example: utm_source=facebook

Step 2: Campaign Medium

Medium: Indicate how the traffic is arriving (social, email, CPC).

This parameter is mandatory and will be added to the URL as: utm_medium.

You can provide more details about the link within utm_source, describing the type of link.

Example: utm_medium=cpc

Step 3: Campaign Name

Choose a name to identify the campaign (e.g., Christmas, Digital Unlock).

This parameter is mandatory and will be added to the URL as: utm_campaign.

Example: utm_campaign={{campaign.name}}

Step 4: Campaign Content

Identify the creative or ad clicked. This parameter is optional and can be used to specify which element of the medium (utm_medium) was clicked.

Example: utm_content={{ad.name}}

Step 5: Campaign Term

To add the campaign term, follow these steps:

Click on "Add Parameter."



On the left side, under "Parameter Name", enter: utm_term.



On the right side, under "Value", enter: {{adset.name}}.

The campaign term will define the audience of your campaign or ad set.

Example: utm_term={{adset.name}}

Step 6: Preview and Apply Parameters

After filling in all fields, you will see a preview of the parameters in the "Parameter Preview" section.



Check if everything is correct and click Apply. Your URL will be configured correctly with the parameters.





All set! Now your campaigns will be much more organized and easier to monitor using UTMs.

How to Add Parameters to Your URL (Outside Meta Ads)

To add them outside Meta Ads (e.g., in a link in your Instagram bio), you need to append the desired parameters (whether UTM or not) to the end of your website link.
Example: mywebsite.com?src=creative1

If your link already has parameters, you should use "&" instead of "?"
Example: mywebsite.com?utm_content=campaign2&src=creative1

This way, your Analytics will receive the "src" with the value "creative1" or the variation you choose to identify where accesses are coming from.

In VTurb, the Analytics graph can measure the following parameters: src, sck, utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Learn how to track UTMs within the VTurb panel by clicking here! If you have any questions or need help configuring your parameters, contact our support team.

Updated on: 02/06/2025