Tracking Conversions - Zapier

This article explains how to set up VTurb's conversion tracking and how to integrate this functionality with Zapier.


In your Zapier dashboard, click Create and select the Zaps option.



Click on Trigger to add a trigger.



Select the Webhooks option.



Click the Choose an Event field and select Catch Hook.



Click on To continue, choose an event, then click Continue.



Copy the link in the Your webhook URL field.



Click Test Trigger to activate test listening mode.

Alternatively, the Test Trigger button may appear as shown below:



Use the copied webhook link in your payment platform’s webhook setup and send a test event with test mode active in Zapier.



After sending the test event, it will appear in Zapier like this:



Click on the test request record.



A modal will open with the test product information.



Click Continue with selected record.



Click on Webhooks.



Click on Choose an event and select the POST option.



In the URL field, paste your webhook URL from the VTurb panel. To do this, go to Conversion Tracking, select any platform, then copy and paste the displayed link.

We are using the Hotmart link as an example:


Replace the platform name with zapier — the URL should now look like this:

Note: we replaced “hotmart” with “zapier”.



Set the Payload Type to JSON.



Click the + button under Data to add new data fields.



At this point, you’ll need to match each variable from the list to its corresponding field name.

Here’s what each data field means:

{

  "order_amount_cents": "product value in cents",

  "currency": "currency type (BRL, USD, etc.)",

  "conversion_key": "parameter used in the platform (sck, src, vtid)",

  "product_name": "product name",

  "category": "initial_sale", // No need to change

  "order_created_at": "payment date",

  "order_ip": "access IP"

}

Your setup should look like this.



Click Continue.



Click Skip Test.



Finally, click Publish.



A message will appear indicating that your webhook is set up and live.



And that's it, integration with Zapier successfully completed!

Now the conversions from your videos will be tracked within VTurb.

If you have any questions or need support during the process, our team is here to help!

Updated on: 04/22/2025