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# How to Use URL Parameters in VTurb?
# How to Use URL Parameters in VTurb?
### What Are URL Parameters?
URL parameters are codes that you add to a link to track information about who clicked on it. In this article, we will teach you how to add parameters in Meta Ads and, if needed, outside of it as well. Among the various types of URL parameters, UTMs are the most commonly used for tracking digital marketing campaigns. Due to their importance and widespread use, we will focus on them below.
### What Are UTMs?
UTMs are a specific type of parameter, short for 'Urchin Tracking Module,' consisting of five URL variants that can be used to track traffic in detail.
### Why Use UTMs?
UTMs help you monitor every step of a campaign, from the click to the conversion, through the parameters of the **Urchin Tracking Module** (UTM). This protocol enables efficient control and tracking of your campaign and website performance.
### Advantages of Using UTMs:
* **Track** the origin of links on social media, blogs, paid or organic traffic.
* **Understand** which campaigns are working across all layers.
* **Monitor** all traffic, from the user's click to the final conversion.
* It is the **standard protocol** integrated into major traffic and analytics tools.
* *
# How to Add UTMs to Your URL in Meta Ads
During ad editing, in the tracking section, follow these steps:
### Step 1: Campaign Source
Define where the traffic is coming from (website, Facebook, Google, etc.).
This parameter is **mandatory** and will be added to the URL as: `utm_source`.
**Example:** `utm_source=facebook`
### Step 2: Campaign Medium
**Medium:** Indicate how the traffic is arriving (social, email, CPC).
This parameter is **mandatory** and will be added to the URL as: `utm_medium`.
You can provide more details about the link within `utm_source`, describing the type of link.
**Example:** `utm_medium=cpc`
### Step 3: Campaign Name
Choose a name to identify the campaign (e.g., Christmas, Digital Unlock).
This parameter is **mandatory** and will be added to the URL as: `utm_campaign`.
**Example:** `utm_campaign={{campaign.name}}`
### Step 4: Campaign Content
Identify the creative or ad clicked. This parameter is **optional** and can be used to specify which element of the medium (utm_medium) was clicked.
**Example:** `utm_content={{ad.name}}`
### Step 5: Campaign Term
To add the campaign term, follow these steps:
1. Click on "Add Parameter."
2. On the left side, under **"Parameter Name"**, enter: `utm_term`.
3. On the right side, under **"Value"**, enter: `{{adset.name}}`.
The campaign term will define the **audience** of your campaign or ad set.
**Example:** `utm_term={{adset.name}}`
### Step 6: Preview and Apply Parameters
After filling in all fields, you will see a preview of the parameters in the "Parameter Preview" section.
Check if everything is correct and click **Apply**. Your URL will be configured correctly with the parameters.
All set! Now your campaigns will be much more organized and easier to monitor using UTMs.
# 🧠Guidelines on Tracking Parameters for Integration with UTMify + VTurb
To ensure effective and compatible tracking between UTMify and VTurb, it's essential to use the correct parameters according to the sales platform you're using. Each platform has specific rules regarding UTM parameters and other identifiers. Below, we list the recommended parameters:
### 🔹 **Hotmart**
* Use the parameter: `src`
* Important: On Hotmart, VTurb uses the parameters `XCOD` to track the FRONT and `SCK` for UPSELLS. The `SRC` parameter remains free, making it ideal for tracking with UTMify.
### 🔹 **DigiStore**
* Use the parameter: `sid3`
### 🔹 **BuyGoods**
* Use the parameter: `subid2`
### 🔹 **Other sales platforms**
* Use the parameter: `src`
### ⚠️ Attention
* Incorrect use of parameters may result in **loss of tracking data** and negatively impact the **performance analysis of your campaigns**.
* Avoid conflicts by properly setting the parameters according to the platform.
* If you have any questions, our team is available to help you configure your tracking correctly with UTMify + VTurb.
# **How to Set Up UTMs with Utmify**
1. **Access your Utmify account**
* In your Utmify dashboard, click on the **“Integrations”** tab.
* Select the **“UTMs”** option and click **“Copy”** to copy the recommended UTM code for your sales platform.
2. **Choose the ideal UTM code for your platform**
* You can view the ready-to-use and updated codes directly in this [article](https://utmify.help.center/category/103-configurando-o-script-de-utms-em-minhas-paginas)
3. **Access Meta Ads Manager**
* Log in to [Ads Manager](https://adsmanager.facebook.com/) and go to the **ad level**.
* Click **Edit** on the ad you want to configure.
4. **Fill in the URL Parameters field**
* Under **Destination**, enter **only the URL of your sales page** (without parameters).
* Then, locate the **“URL Parameters”** field and paste the UTM code copied from Utmify.
||| **Attention:** If you’re using **Utmify together with Google Tag Manager (GTM)**, it’s **mandatory to follow the recommendation below** to avoid conflicts.
**Do not manually install GTM** in your page’s code. Instead, install the **Site Kit by Google** plugin and configure GTM through it. This will ensure there are no conflicts with the Utmify script.
Incorrect use of both tools can cause **duplicated audio**, **ghost clicks**, **inaccurate views**, and **extra plays**, which directly impact your Analytics data and your billing.
---
### **Facing duplicated audio issues? We have 2 solutions.**
1. **Using the Site Kit by Google plugin:**
Follow the step-by-step in this full tutorial explaining how to fix conflicts between **Utmify and Google Tag Manager**.
**Tutorial: Fixing duplicated audio conflicts with GTM + Utmify**
[https://drive.google.com/file/d/1njQV3NJ-kxZyLY91e1AKQ2vflc9r5Waw/view?usp=drive_link](https://drive.google.com/file/d/1njQV3NJ-kxZyLY91e1AKQ2vflc9r5Waw/view?usp=drive_link)
2. **Duplicated audio on pages that do not support plugins (Site Kit by Google)**
If you cannot install the Site Kit by Google plugin, the alternative is to add two attributes to your Utmify code.
Just find your original code, which should look like this:
```
```
* Then, insert the two new attributes `data-utmify-ignore-retry` and `data-utmify-ignore-iframe`. It will look like this:
```
```
And that’s it! Save and publish your code again on your page.
Learn how to [track UTMs within the VTurb panel by clicking here!](https://help.vturb.com/en-us/article/traffic-source-groups-ot7n8j/) If you have any questions or need help configuring your parameters, contact our support team. :)