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# Configuring UTM Parameters in Google Ads

### Step 1: Account-Level Configuration
For tracking to work across the entire account in a standardized way, you must define the structure once in the global settings.
1. In the side menu, click on **Admin** and then on **Account settings**.
2. Locate the **Tracking** section.
3. In the **Tracking template** field, enter the following dynamic parameter:
`{lpurl}?utm_source={_origem}&utm_medium={_midia}&utm_campaign={_campanha}&utm_content={_conteudo}&utm_term={_termo}`
4. Click **Save**.

### Step 2: Setting Up the Data in the Ads
Now that the account knows *how* to read the UTMs, you need to define *what* will be written in them within each ad.
1. Access the edit page of a specific **Ad**.
2. Scroll down to the bottom of the page until you find **Ad URL options**.
3. In the **Custom parameters** field, click the **"+"** button to add the fields you created in Step 1.
4. Fill them out as follows (example):
    * `_origem` = google
    * `_midia` = cpc
    * `_campanha` = your_campaign_name
    * `_conteudo` = banner_variation_a
    * `_termo` = target_keyword

### Step 3: Testing and Validation
Before publishing, it is essential to ensure that Google Ads can correctly build the URL.
1. Below the completed fields, click the **Test** button.
2. The system will simulate a click. If a **green checkmark** appears next to the URL, it means tracking is active and error-free.
3. Click **Save ad**.

**Why use this method?**
By using custom parameters (such as `{_origem}`), you avoid typos in long URLs and can quickly change the source or campaign name without having to edit the final ad link.